Peacock, NBC Universal's upcoming streaming service, offers a blend of timeless classics, new original content, live sports, and the excitement of the 2020 Olympics. For this six-month campaign, my team and I conducted in-depth market research, designed advertisement mockups, and developed a media placement strategy complete with a detailed budget breakdown.

As the creative director for the Peacock Campaign, I prioritized creating advertisements that resonated emotionally with audiences. I centered the campaign around two key emotions: nostalgia—celebrating NBC's beloved classics—and enthusiasm—building excitement for Peacock's fresh, original programming. This balance allowed us to connect with audiences on a deeper level while showcasing the platform’s diverse offerings.