BJ’s Wholesale

BJ’s Wholesale’s own brands, Wellsley Farms and Berkley Jensen, are beloved by in-club members, and the goal of this project was to bring that same loyalty to their digital presence. To achieve this, the team and I created a superior shopping experience by designing dedicated landing pages that showcased the brands’ recognizable identities.

To elevate the experience, we introduced new shopping paths and custom product photography, which I helped direct alongside the Art Director to ensure a seamless digital translation. These pages are updated quarterly to reflect seasonality and trending products, keeping the experience fresh and engaging for users.