About
Sabrina Colonese-DiBello is a Boston-based creative specializing in UX, digital design, and art direction. With a background in advertising and branding, she combines strategic problem-solving with bold, visually compelling storytelling.
She holds an MA in Design for Art Direction from the University of the Arts London and a double major in Advertising & Graphic Design from Quinnipiac University. Her experience includes UX/UI design, branding, and campaign development, having worked as a digital designer at DraftKings and BJ’s Wholesale while collaborating with brands like Apple, Samsung, Dunkin’ Donuts, Peanuts, Edible Arrangements, Dizziak, Wellsley Farms, and Berkley Jensen.
Beyond digital design, Sabrina has led creative direction for marketing campaigns from concept to execution—crafting aesthetics, directing photoshoots, and designing cohesive brand experiences. She also launched, Disrupt, a hemp-based clothing collection that challenges the norms of material transparency in fashion.
Passionate about fashion, health, fitness, and human behavior, she is always exploring how design can shape perception, enhance experiences, and influence consumer choices.
Experience
UX/UI and Digital Designer
DraftKings | Boston, MA.
August 2022–present
UX/UI and Digital Designer
BJs Wholesale | Westborough, MA
April 2021–August 2022
E-Commerce Digital Graphic Designer
BJs Wholesale | Westborough, MA.
July 2020–March 2021
Digital Coordinator
Integrated Marketing and Communications Office, Quinnipiac University | Hamden, CT.
March 2019–May 2020
Marketing and Graphic Design Intern
Edible Arrangements | Wallingford, CT.
June–August 2018
Selected Member of The Agency
Quinnipiac University | Hamden, CT.
January–December 2019
A student-run interdisciplinary firm, specializing in Public Relations, Graphic Design & Advertising + Integrated Communications.
Peanuts & Dunkin’ Donuts
Lego
American Council on Education (ACE) Women’s Network CT
ReThunk Foods
Bateman Competition Member
National competition for a group of students to create a Public Relations campaign
September 2018–May 2019
Education
University of the Arts London
Master's in Design for Art Direction
London, UK
Quinnipiac University
Bachelor’s in Graphic + Interactive Design
Bachelor’s in Advertising + Strategic Communications
Hamden, CT
Graduated Magna Cum Laude
Lambda Pi Eta- National Communications Honor Society
Outstanding Achievement in Graphic and Interactive Design Award
Skills
UX & Digital Design – UX/UI design, wireframing, prototyping, user research
Art Direction – Campaign development, creative concepting, photoshoot direction,
visual storytelling
Branding & Graphic Design – Brand identity, typography, layout design, packaging
Photography & Creative Direction – Product & fashion photography, set design,
visual composition
Exhibition & Spatial Design – Exhibition design, retail design, in-store narratives
Fabrication & Print Production – 3D printing, laser cutting, bookmaking, print finishing
Fashion & Material Innovation – Textile research, sustainable fashion, garment branding
Software & Tools – Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD), Figma, Sketch, 3D modeling tools