About

Sabrina Colonese-DiBello is a Boston-based creative specializing in UX, digital design, and art direction. With a background in advertising and branding, she combines strategic problem-solving with bold, visually compelling storytelling.

She holds an MA in Design for Art Direction from the University of the Arts London and a double major in Advertising & Graphic Design from Quinnipiac University. Her experience includes UX/UI design, branding, and campaign development, having worked as a digital designer at DraftKings and BJ’s Wholesale while collaborating with brands like Apple, Samsung, Dunkin’ Donuts, Peanuts, Edible Arrangements, Dizziak, Wellsley Farms, and Berkley Jensen.

Beyond digital design, Sabrina has led creative direction for marketing campaigns from concept to execution—crafting aesthetics, directing photoshoots, and designing cohesive brand experiences. She also launched, Disrupt, a hemp-based clothing collection that challenges the norms of material transparency in fashion.

Passionate about fashion, health, fitness, and human behavior, she is always exploring how design can shape perception, enhance experiences, and influence consumer choices.

Experience

UX/UI and Digital Designer
DraftKings | Boston, MA.
August 2022–present 

UX/UI and Digital Designer
BJs Wholesale | Westborough, MA
April 2021–August 2022 

E-Commerce Digital Graphic Designer  
BJs Wholesale | Westborough, MA.
July 2020–March 2021 

Digital Coordinator
Integrated Marketing and Communications Office, Quinnipiac University | Hamden, CT.
March 2019–May 2020

Marketing and Graphic Design Intern
Edible Arrangements | Wallingford, CT.
June–August 2018  

 

Selected Member of The Agency
Quinnipiac University | Hamden, CT.
January–December 2019

A student-run interdisciplinary firm, specializing in Public Relations, Graphic Design & Advertising + Integrated Communications. 

  • Peanuts & Dunkin’ Donuts

  • Lego

  • American Council on Education (ACE) Women’s Network CT

  • ReThunk Foods

Bateman Competition Member
National competition for a group of students to create a Public Relations campaign
September 2018–May 2019 


Education

University of the Arts London 
Master's in Design for Art Direction
London, UK

Quinnipiac University 
Bachelor’s in Graphic + Interactive Design 
Bachelor’s in Advertising + Strategic Communications
Hamden, CT

Graduated Magna Cum Laude

Lambda Pi Eta- National Communications Honor Society

Outstanding Achievement in Graphic and Interactive Design Award


Skills

UX & Digital Design – UX/UI design, wireframing, prototyping, user research

Art Direction – Campaign development, creative concepting, photoshoot direction,
visual storytelling

Branding & Graphic Design – Brand identity, typography, layout design, packaging

Photography & Creative Direction – Product & fashion photography, set design,
visual composition

Exhibition & Spatial Design – Exhibition design, retail design, in-store narratives

Fabrication & Print Production – 3D printing, laser cutting, bookmaking, print finishing

Fashion & Material Innovation – Textile research, sustainable fashion, garment branding

Software & Tools – Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD), Figma, Sketch, 3D modeling tools