Find Your Fish
Social Media Campaign
Swedish Fish
For this campaign, my team and I were tasked with creating a social media strategy centered around a candy brand and a specific month. We were assigned February and chose to spotlight Swedish Fish. Naturally, February brings thoughts of Valentine’s Day, but instead of focusing on couples, we decided to take a fresh, playful approach. Our goal was to make Valentine’s Day 2019 a celebration for singles across America, and thus, the #FindYourFish campaign was born—a fun, inclusive twist on the season of love.
BEST CAMPAIGN
2018
The Find Your Fish with Swedish Fish Campaign won best overall campaign for Professor Dunn's Social Media class.
