Next Door
Class Project
Media Planning Campaign
For this project, my team and I developed a media planning campaign for a local pizza restaurant with a mission to build strong brand awareness. Our goal was to position Next Door as more than just a pizza joint—it's a trendy, casual bar and restaurant with a delicious Italian menu and handcrafted cocktails.
The tone of our advertising was designed to be youthful and approachable, yet confident and refined. We aimed to attract in-store traffic by showcasing Next Door as the go-to spot for a laid-back happy hour or a gourmet dinner experience. To highlight the restaurant’s local and community-driven spirit, we crafted the tagline “Just Go Next Door,” inviting people to discover their new favorite neighborhood hangout.
