Dizziak

2024

London

Our team collaborated with Dizziak, a haircare brand renowned for its commitment to inclusivity and authenticity, to design a dynamic social media campaign. Working closely with founder Loretta De Feo, we embraced the brand's signature East London edge and drew inspiration from her love of 90s culture, hip hop, and vibrant energy.

The campaign was rooted in visually communicating Dizziak’s unique identity. We curated a photoshoot featuring three models who embodied the brand’s bold, fun, and energetic spirit. The resulting visuals celebrated Dizziak’s values while resonating with their diverse audience, bringing their grungy yet authentic aesthetic to life across social media platforms.

Role: Art Director

Other Projects

  • This project was inspired by my growing interest in the connection between health and fashion.

  • Well Woven is a clothing collection I designed using Hemp Silk to challenge the norm of clothing made with toxic chemicals.

  • Type specimen book celebrating the timeless elegance of Bodoni.